Let me first preface this by saying I don’t have a Facebook profile, nor do I have a MySpace page, nor am I on Twitter. Or any other social network for that matter. I understand the idea behind them and see the potential value in them for some people, but for me personally, no.
Recently there’s been a lot of controversy floating around about Facebook’s Beacon system. Essentially, it works like this. You have a Facebook account and shop online at a company who is participating in the Beacon system, such as Overstock.com or eBay. Regardless of whether you’re logged into Facebook at the time, if you buy something from one of these companies, all of your Facebook friends are automatically notified of what you bought. Huh? Yeah.
The main controversy is not the system itself but the fact that Facebook rolled this out without notifying anyone beforehand, and now that it got caught with its hand in the cookie jar, it’s allowing people to opt out of the program.
So there’s a couple of things going on here. First, there’s the obvious “opt-in vs. opt-out” debate. Users should never be automatically be opted into anything like a mailing list or whatever. It just shouldn’t happen. Give them the opportunity to voluntarily sign up for the service if they want to, but don’t turn it on by default.
Then there’s the larger argument about privacy. If I buy something online, I don’t necessarily want all my “friends” to know.
But it really goes further than that. What is the point of Facebook anyway, or any social network for that matter? By definition, a “social network” is a network of friends and/or acquaintances, in this case communicating through the medium of the Internet. Your Facebook “friends” may or may not be your real friends, but regardless you’ve allowed them to be a part of your network. So anything you choose to make public within your social network or any social network you participate in is fair game, like it or not.
Beacon, although a stupid idea, is not the problem. The problem is with the willingness of so many people to share so much information about themselves willingly on the Internet for all to see, including friends, family, your current employer, and your future potential employers. How many people have lost their jobs because of something they foolishly posted on a blog or didn’t get a job because of an embarrassing photo that was hastily posted on their “private” MySpace page? To point out the obvious: Don’t ever put anything on the Internet that you would be embarrassed about or that would put your relationships or your job in jeopardy, even if you think no one else will ever see it. And don’t assume that because it’s password-protected that you’re safe; if the data exist on someone else’s server, you don’t have ultimate control over how it’s used.
Which brings up the issue of this blog, and something I’ve been wrestling with since I started it a few days ago. This is a personal blog, one of countless thousands of such blogs out there. I don’t really have a definitive identity for this blog as of yet, but I do want to have the freedom to say whatever is on my mind–good, bad, or ugly. But obviously, it is also a publicly viewable blog, and even if I mark it private, I have to assume that it will be viewed by someone at some point. So certain topics, while important to me and a big part of my life, are automatically off limits. Even though I may feel like blogging about certain things going on in my life, it’s not always a good idea to do so. Discretion, as Shakespeare wrote, is the better part of valor.
Coincidentally, Jacquielynn Floyd wrote about Facebook and the subject of privacy in her Dallas Morning News column today, summing it up this way:
But for a culture that purports, at a philosophical level, to cherish individual privacy, we certainly seem to be in a hurry to throw it away.
I couldn’t have said it better myself.