the tindog coffeehouse

Texas coach Mack Brown wasn’t happy. Because of an odd tiebreaker rule in the Big 12 Conference, OU will play Missouri for the Big 12 Championship with a shot at the National Title game should they beat the Tigers. The Longhorns, meanwhile, finish behind OU even though the Sooners lost to the Horns in October and will likely end up in the Fiesta Bowl against Ohio State.

That, apparently, isn’t a good enough consolation prize for Mack:

I’m really disappointed for our kids that two teams we beat this season will be playing for the Big 12 Championship. I’ll try to explain it to them, but most importantly, my message will be that you’ve done enough to put yourself in position to play for the conference championship, you had a great season and there still is a lot out there for you to play for. …

Since this situation has never happened before in the Big 12, I think the conference should follow the lead of all of the other BCS leagues with championship games (ACC/Conference USA/Mid-American/SEC) in how they settle three-way ties. I think their systems are fairer and give more credit to how the two highest ranked teams performed against each other on the field.

I have to wonder, though: Would Mack and all the other angry Longhorn fans feel the same way if they had come out on top?

It seems like this same argument comes up every year about how flawed the BCS system is and why a playoff system is necessary. Maybe it is flawed, and maybe playoffs would be a better alternative. But so what?

Anyone who thinks for a minute that the BCS is about determining the best college football team in the country is kidding themselves. If it were, then why would a 9-3 Missouri team ranked No. 20 have more of a shot at a BCS bowl than undefeated Boise State who’s ranked No. 9? Why would a 3-loss Boston College team ranked No. 17 have a shot when 1-loss Texas Tech (No. 7) will probably have to settle for the Cotton Bowl?

No, the BCS is about making money. That’s it. That’s why some conferences such as the Big 12 and SEC get automatic berths while others, such as the Mountain West, do not.

Hey, Frito-Lay paid good money to put their Tostitos brand on the Fiesta Bowl. They expect to get their money’s worth. FedEx has a vested interest in how many viewers tune in for the Orange Bowl. The cities that host the BCS bowls (Glendale, New Orleans, Pasadena, and Miami Gardens), have a vested interest in how many tickets they can sell and how much money the spectators spend while they’re there.

Teams also have a vested interest. Just for playing in a BCS bowl, a school stands to earn about $17.5 million, and many coaches’ contracts provide for extra bonuses for making to and winning a BCS bowl.

Meanwhile, non-BCS bowls, because they’re not as lucrative, end up getting a bad rap. From Texas Monthly:

Last season, teams that would have otherwise accepted invitations to the Cotton (SEC runner-up Georgia) and the blue-turf Humanitarian (WAC champ Hawaii) earned a lucrative promotion to the Sugar Bowl. As part of the resulting lineup shuffle, 6-6 Alabama played 6-6 Colorado in the “Who Cares?” Independence Bowl—except that the Crimson Tide’s 30-24 win over the Buffs made for better viewing than the Bulldogs’ 41-10 blowout of the Warriors. One year before that, the Fiesta Bowl gave us Oklahoma-Boise State, an all-time classic. But that same season the Sun (Oregon State beat Missouri 39-38 by going for 2 points at the end of the fourth quarter) and the Alamo (Texas overcame a 14-0 hole to hold off Iowa 26-24) bowls were just as entertaining.

Do Texas fans have a legitimate argument that they deserve to be ranked higher than OU based on the head-to-head matchup? Sure. But it didn’t work out that way. Not this year.

Instead, Texas ended up ranked No. 3 in the nation at the end of the regular season with only a single loss (which came in the final seconds of the game). Their quarterback broke a string of school records and is a finalist for the Heisman. They beat both OU and A&M. And they will likely play in a BCS bowl against Ohio State (a game I, for one, am looking forward to). They even still have a slight (albeit unlikely) chance at playing for the National Title if OU loses to Missouri.

So tell me, how is it that Mack Brown is disappointed?

The BCS isn’t fair sometimes, just like life isn’t fair. But as long as the money keeps rolling in, that’s the system we have to deal with in college football.

Like it or not.