Longhorns Inc., Part 2
- June 30, 2010
- Sports
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A couple of years ago, I commented on a great cover story in Texas Monthly about the big business of the University of Texas Athletics. Since then, it seems, that business has only gotten bigger.
According to figures from the U.S. Department of Education’s Equity in Athletics, UT’s football program isn’t just the largest grossing team in the country (at $87.5 million), it’s also the most profitable (at $65 million). To put that in perspective, that’s $20 million more in gross earnings than the No. 2 entry on the list, Ohio State ($68.19 million gross), and the No. 2 most profitable school, the University of Georgia ($45.38 million net).
The next most profitable Big 12 school was Nebraska at No. 8 ($37.29 million), which of course won’t be a Big 12 school much longer. Texas A&M comes in at No. 14 netting only a third of what their intrastate rival does ($22.29 million), OU at No. 15 ($21.84 million), and Texas Tech at a wimpy No. 33 ($9.62 million).
Just something to keep in mind the next time the UT Board of Regents wants to raise tuition.
Previously:
Longhorns Inc.
