It’s a social network where you create status entries about things you’re doing and post related photos. You can tag friends, and they can comment on your posts. What is it? If you said Facebook, you’d be right. If you said Gowalla, well, you’d be right there, too.
Last week, I wrote about my knee-jerk reaction to Gowalla’s massive overhaul, deemed Gowalla 4.0. Gone are the game-like incentives such as pins and items, replaced by lists and guides. Instead of checking in to a place, you create a story about it.
I’ve had some time to think about it since then, and it occurred to me that in the process of becoming unlike Foursquare, Gowalla has become a sort of stripped down version of Facebook. Of course, Facebook doesn’t have the travel guides that Gowalla does, but the user activity is much the same. I’m creating a story (status update) about some place I’ve gone, not for virtual rewards but for the sheer socialness of it. Stories are meant to be social objects complete with photos, comments, tagging of friends, and sharing beyond a user’s private profile. Sounds a lot like Facebook, no?
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