The Internet is a funny thing. For all its apparent permanance, it’s often times a very transient thing. Technology changes. The way people access the Internet today is drastically different than the way they did a few years ago and is lightyears ahead of the days of dial-up. And the way we interact with the Internet is different, too. The first time I launched a website on this domain, way back in 1998, it was as a “home page”, which is to say a static HTML page (built with FrontPage 98) that had a few images and some text but nothing in the way of dynamically-changing content.
Today we not only expect dynamic content but social interaction as well. Every news article and blog post is followed by a comments section. Readers are prompted to like, tweet, and share it. It’s more than just about generating pageviews, it’s about cultivating a following.