The evil genius of AT&T MicroCells
- September 21, 2009
- Technology
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The tech blogs are up in arms over AT&T’s new MicroCell service, femtocell base stations that wireless customers can use to boost cell phone service in places where service is spotty. The blogs essentially have two complaints: first, that AT&T should just fix their network instead of applying a band-aid to it; and second, that AT&T should provide the service for free. (They’ll charge $20 a month for the MicroCell service, or $10 if you have AT&T phone or Internet service. Customers who have both can get it for free.)
Both complaints are valid, but at least give AT&T credit for offering something. Yes, it’s a band-aid, but it’s better than what we have now. Personally, since I would qualify for free service, I’m thrilled; my house is one giant dead spot.
Still, knowing AT&T, I can’t help but to imagine a roomful of executives laughing maniacally over their latest offering. First, they attract hoards of data-hungry customers with the iPhone, who willingly fork over $30 a month for a data plan in addition to voice and texting fees. When the service is less than ideal, they then offer them MicroCell service, which routes cellular traffic through your Internet service. Then when they decide you’re using too much Internet bandwidth, they either throttle your service or institute bandwidth caps.
OK, so that last part may be speculation on my part, but it’s not that unrealistic. AT&T already throttles Internet traffic of its U-verse customers in order to provide HD video. And they’ve already experimented with bandwidth caps. So it’s not unreasonable to expect that heavy MicroCell usage would help push those endeavors further along. It also gives the telco additional ammunition to fight against new net neutrality regulations coming from the FCC.
Previously:
Bandwidth experiment, day 2: throttled?
Bandwidth experiment: the final results
Media finally reporting on broadband caps
Metered broadband vs. cloud computing















